The Assignment

A human resources agency was launching a new recruitment portal and wanted to enlist the media to help spread the word.

The Challenge

A press release needs to sound neutral, professional, and not overly “salesy” in order to be usable by journalists, however I still wanted to emphasize the ingenuity behind the solution for a very real pain point in the recruitment process.

The Results

The story was picked up by Maltese publications, and traffic on the week of the website’s launch exceeded the company’s objectives.

Read it yourself:

Introducing Headliners: a new recruitment platform from StreetHR

StreetHR launches a new job portal that features top talent on an anonymized platform

ATTARD, MALTA, 2 Sept, 2022—Human resources agency StreetHR announced the launch today of a disruptive recruitment portal that allows highly qualified candidates to showcase their skills anonymously. These candidates, StreetHR’s Headliners, are established, employed professionals who have been rigorously vetted by StreetHR. Because the recruitment portal ensures complete anonymity, they’re free to seek opportunities on Headliners without risking their current jobs.

Once hiring managers express interest in a Headliner, StreetHR Talent Acquisition Specialists contact the candidate directly to assess their interest in the opportunity and obtain consent to share their personal details. Instead of the typical name and photo, more pertinent information like salary expectations and specialised skills are on display.

Hiring managers can rest easy with vetted candidates who are transparent about their salary expectations, in addition to a three-month satisfaction guarantee from StreetHR. Director of StreetHR Joseph Farrugia explains, “we need to look at recruitment in a totally different way. Instead of the best talent looking for opportunities, we need to create great opportunities and present them to the top talent.”

Many top professionals are employed at jobs with limited opportunities for growth. They are open to new horizons but cannot change their status on LinkedIn to “open to work” without risking negative repercussions. The Headliners portal matches such individuals with companies that offer fulfilling careers along with competitive salaries and excellent working conditions. 

With one application, Headliners come into contact with an array of unique opportunities, including ones that are not yet public. Meanwhile, Hiring Managers can find great talent right off that bat without rigorous shortlisting processes. Our Talent Acquisition Specialists have done the hard part already! 

This is a brand new idea—there’s nothing currently like it on the market. While the platform initially focuses on Maltese jobs, StreetHR accepts applications from anywhere in the EU. 

Browse Headliner profiles [link]. Apply to become a Headliner [link].

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