Olivia haber Greenwood
Writer
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Marketing Strategist
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Content Manager
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Writer | Marketing Strategist | Content Manager |
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Great marketing strategies are plans that yield the intended results upon execution. They are as simple as they are rare. I don’t believe in going in a million directions at once and seeing what happens. I choose a direction based on the data I have and stick to it until I’ve arrived at my destination.
Learn more about my consulting experience -
Is it a funnel or a flywheel, a channel or a moat? The jargon changes, and so do the ways we get our information, but what doesn’t change is that quality content attracts attention. To leverage it, we have to always be one step ahead, offering up the next dish before anyone thought to order it.
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A company’s blog should read like a conversation its employees might have on their lunch break: all about what’s going on at the company and what it means. It’s a place to share insights and connect with audiences (all while serving a vital role for SEO, of course).
A successful blog requires valuable content with authentic personality behind it and a knack for explaining complex ideas in a simple, relatable way.
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They sound banal, newsletters, but they pack a punch. Whether they’re used to announce feature updates, promote new content, or spread the latest industry news, newsletters are powerful tools to reach your audience.
I write newsletters with an authentic voice that add value to keep readers engaged, issue after issue.
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E-books showcase expertise, generate leads, and position brands as thought leaders. My research skills and engaging writing style make it possible for me to ensure valuable and comprehensive insights are delivered effectively. Together, we can create an e-book that your target audience is eager to download and share.
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Press releases enhance credibility by communicating your message through a third party. Writing a great PR requires concise, compelling language, a clear angle, and an understanding of the target audience to ensure that the message resonates with both journalists and potential clients.
My experience in news and media industry and penchant for precise language positions me perfectly to provide persuasive press releases.
Some context…
Originally from the US, I have now lived several years in Barcelona. Many people ask me how I got from a small city in Montana to this Mediterranean metropolis. My answer? Why, on a plane of course!
In truth, it was a bit more complicated than that. Like many people, I came to Barcelona with the intention of staying a short time and never left. During my first years in the city, I was working as a translator and studying to be a better one. My first job in Barcelona was at a translation agency near the Plaza Urquinaona. It was there that I realized something very important: I didn’t want to be a translator.
The only translations I enjoyed doing were “transcreations”, usually marketing or social media content that gave me quite a bit of creative license. I excelled at those and the clients were always very happy with my wordsmithing. However, those assignments were few and far between. It finally dawned on me that I could make copywriting my career and work exclusively on those types of projects.
I had some experience as a freelance copywriter, and I built upon my small portfolio to get more jobs. I knew that simply being a “good writer” was not enough, so I got to work educating myself on the principles of SEO, lead generation, and inbound marketing strategies. I applied my knowledge to the work that came my way, and each project taught me more valuable lessons about marketing, especially when I was able to collaborate with fantastic professionals who helped show me the way.
In every project I undertake, I channel my cross-disciplinary knowledge to create content that not only engages but also leaves a lasting impact. Whether it's crafting compelling narratives, optimizing content for SEO, or devising strategies that convert, I thrive on the challenge of turning ideas into words that work.
drop me a line.
Get in touch about my rates, services, or just to say hi. Let me know if you’re in Barcelona and we can grab a coffee!