Blog content
I have often been tasked with providing blog content for B2B and B2C companies.
B2b blog content
The Assignment
Write an article explaining how digital publishers can use data analytics to increase their distribution on Google Discover and increase traffic to their sites. Specifically, encourage individual journalists to identify the topics that already performed well on Google Discover and create more content related to those topics where they already had established authority.
The Challenge
Translate Google’s content guidelines and other rather advanced SEO concepts for an editorial audience.
The Results
This piece became one of the most-read articles on the client’s site. At least one customer wrote to his account manager to ask for more like it.
b2c blog content
The Assignment
Publish a blog post on Valentine’s Day linking to online games.
The Challenge
Create engaging content related to love and romance to encourage users to play online games that had nothing to do with love or romance.
The Results
A fun blog post highlighting a character from each game and explaining what made each of them a great Valentine’s Day date. The related social media post had above-average engagement and CTR.
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