STRATEGIC ADVISORY AND MARKETING FOR BOOKISH BRANDS
SEO Content Strategy
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Event Marketing
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Lead Generation
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Author-Influencer Partnerships
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SEO Content Strategy | Event Marketing | Lead Generation | Author-Influencer Partnerships |
STOP EXHAUSTING YOURSELF WITH ENDLESS CAMPAIGNS. START MARKETING WITH PURPOSE.
YOU LOVE READERS AND WRITERS, BUT MARKETING TO THEM…NOT SO MUCH. IN A CONTENT-SATURATED ENVIRONMENT, IT’S IMPERATIVE TO REPLACE RESOURCE-HEAVY, LOW-YIELD CAMPAIGNS WITH A FOCUSED STRATEGY THAT LEVERAGES YOUR BRAND’S STRENGTHS.
You’re working hard on every initiative. So Why aren’t they yielding results?
Standard advice says to publish constantly, test every platform, and launch campaign after campaign. In today’s content ecosystem, the result is burnout instead of growth.
Impact-effort disconnect
You spend weeks getting ready for launch, only to watch engagement wane within 48 hours.
Diluted brand resonance
With bandwidth split across ten competing channels, no single message breaks through.
Missed Opportunities
Your team spends its days in fire-fighting mode, leaving no time to analyze where you’re gaining traction.
Hi, I’m Olivia. I’m a marketing strategist for bookish brands.
Take it from me. I’ve been working in marketing since 2017. If I know about anything, it’s the frenetic desperation of launching one useless campaign after another. But I’ve also learned about what does work. And I use that knowledge to help readers and writers find the best brands for them.
Great marketing strategies are plans that yield the intended results upon execution. They are as simple as they are rare. I don’t believe in going in a million directions at once and seeing what happens. I choose a direction based on the data I have and stick to it until I’ve arrived at my destination.
Be More effective with a streamlined strategy.
Leave behind the “more, everything, all at once” mentality and start picking your most essential battles. Maybe you have tons of traffic but no way to turn it into leads. Maybe you’ve got an email list a mile long, but no nurture campaigns to drive engagement. Together, we’ll find the missing links and build an intentional marketing engine that moves your business forward.
Services & case studies
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TikTok, Substack, and IG make it easier than ever before for readers and writers to connect with authors they admire. Forming strategic partnerships with these author-influencers can catapult brand awareness, open new markets, and increase interest in your product.
More details & case study -
Is marketing a funnel or a flywheel, a channel or a moat? The jargon changes, and so do the ways we get our information, but what doesn’t change is that generating leads is the lynch pin that turns campaigns into results. To get leads, it’s imperative to stand out from the AI-generated slush and provide real value in the form of proprietary data, expertise, or tools.
More details & case study
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Some say that Google is dead, and that the new kings are chatbots. That may be true, but LLM bots rely on the same structured data schemas, trust signals, and technical elements that traditional SEO used to shape the modern internet. My first priority is to make sure these are in tip-top shape before generating more content.
What has changed is what’s considered useful. With ChatGPT available to compose a personalized blog post at any time, the bar is higher for what kind of content breaks through.
The good news? You’ve already got proprietary data and expert insights to leverage for your lead magnets (see above). Here’s how you use that to drive quality traffic to your website via LLMs.
Step 1 - Publish blogs highlighting select insights from the gated reports and resources that you’re already using as lead magnets.
Step 2 - Pitch findings to trade publications and other publications with high topical authority to generate press coverage.
Step 3 - LLMs love sourcing their information from credible news sites and well-structured blogs. By providing both, your sure. to increase citations in ChatGPT, Gemini, etc. -
Okay, so, now you’ve got some leads. What do you do with them?
Leads are just contacts, a rolodex of people who might buy your product one day. Like anyone in your contact list, you don’t want to message them constantly about something they don’t care about (that’s what your aunt’s chain emails are for), but you do want to reach out consistently with something interesting to say.
The best email marketing interacts with leads as they change state: going from interested to converted to re-engaged. The best emails are topic-driven, leveraging the information we have about a person’s interests to serve up valuable resources and special offers that build on the existing relationship.
Drop me a line.
Get in touch about my rates, services, or just to say hi. Let me know if you’re in Barcelona and we can grab a coffee!